In order to create an event that would attend the startup's persona Uliving (student housing rental startup), we created the Unimatch event, which would promote the connection of students located in downtown São Paulo who were looking for roommates.
Squad: 4 Digital Marketing | 3 UX Design | 2 Dev | 1 Inside Sales
For this challenge, we had four days to understand the needs of the personas and create an event that attends those needs, as well as getting sponsorship and brand support to promote the event.
Role: Project Leadership | UX / UI Design
Study of personas
User journey mapping to the event. After this, we could picture the brands possibilities of sponsor and partnership to the event.
Hi-Fi hotsite prototype to promote the event.