O MERCADOR DIGITAL

   This was the first challenge at the tech Bootcamp that I was studying, it consisted in creating a new blog for personas of a startup called Menu.com (B2B platform that connects small and medium marketers and suppliers in a fast and practical way), we had the challenge of capturing 1000 leads in 5 days just for content, delivering posts and Ebooks to the readers without linking the company's brand to the blog.

 

Squad: 4 Digital Marketing | 3 UX Design | 3 Inside Sales | 2 Dev

 

Role: UX / UI Design

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Personas study

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Low fidelity prototype.

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   The Ux designer had to work closely with the front end developers because one of the requirements was to deliver a blog that attended the first and second levels of accessibility. And we also had to perform a usability test with personas. Bellow is possíble to see one of the usability tests.

Blog final proposal after improvements were applied.  Improvements that were indicated in the usability tests.

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 We used Trello to apply the Kanban and Scrum methodology. We performed dailies every day to check the progress of individual and the stacks activities.

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